Having a useful skill and the talent to deliver results using that skill to and for prospective customers is a necessity and often the starting point for a new business. However, in today’s economy there is more, much more, for one to do so that the business can be a success. Much of the additional work involves what we might term the infrastructure of the business, those items that allow one to work and get the job done.
One starting point is the where for the business. Is it in your spare room or garage, out of your car, in an office or workshop? What kind of space does it take to do the work and do you need space for customers to visit, space to store raw materials or finished product, space for additional workers or special equipment?
Communicating what we offer used to be accomplished by way of business cards, brochures, letterhead and such. Today we almost always need an online presence, whether a business website or a Facebook page or a listing on Google or some other online service providing basic information on businesses like yours. Though the “where” for a business might be a website, there does need to be contact information – whether by e-mail, telephone, snail mail or all of them – for interested persons and any government entity involved with the business will need something more concrete.
Regardless of the actual product or service provided, you will likely need to have at least one computer and a link to the internet for many different business needs beyond actual production and delivery. Record-keeping, client calendars, research, finances, many types of third party services and useful applications all can be found here and more than making business easier to do, they actually are needed to make business work. Then there are the peripherals that attach to your computer – printers, scanners, separate hard drives for backup or storage, large screens for presentations, even faxes. You may benefit from all or none of these, but knowing what is out there and what it might do for your business is key.
So if you are thinking about starting your own business, or even when it may be up and running, there can be more, much more you can bring into the business to make it run better. Talk with other small business owners and operators, network, and learn as much as you can about how you can do it better.