As we go through our daily business, we are often tempted to focus on those tasks that require our immediate attention or those contacts that are most likely to bring in business. This is natural but it can be short sighted when we let slide opportunities to learn and expand our knowledge. There are those calls and meetings and chores that must be done to keep our business going. However, as we work through these things, we often come across new ideas or are exposed to considerations we have not addressed before.
Yes, it is often easier to consult a knowledgeable colleague about such an idea or consideration. Or perhaps forward the issue to a specialist or delegate it to an assistant. But aren’t you sometimes curious about why something is said or done? Or perhaps how some aspect of your industry – related to your daily work but not of it – works in practice? Here are opportunities to better understand other aspects of your business, your clients, your colleagues and more.
It is sometimes better to get a little bit out of your comfort zone or rut at work and learn something different even if it does not seem to have direct application to your daily routine. That expanded knowledge base will help you to better understand and work with your customers/clients and may even lead to new ideas and insights that will allow you to improve your advice and business results.
If you are subject to a continuing education requirement in your field, make the most of it. But this post is really aimed at education which is NOT required but is available to you if you want it and seek it out. All too often I hear colleagues commenting about putting in the time for continuing education but not getting (or even trying to get) something out of it. Don’t stop learning. Learning keeps you engaged and makes you more successful over time.