If you are in business, the most important thing to keep in mind, next to attracting customers is how to keep the customers – clients – you have. The year-end holiday season, in particular, lends itself to this project of client retention in some useful ways. A time of gift giving for many of us, something for our clients makes sense.
Where your clients are local, hosting an event may be a great way to show your appreciation for them. Whether you provide an activity, entertainment or a meal of some kind, getting your clients together for something special certainly shows your respect for and interest in them. Clients may be long distance as well, especially in this digital age, and a virtual event may not be exactly the best way to reach them. However, a gift of something useful (and not about you and your business) might be welcomed by clients as a token of your appreciation of them. If you can avoid the perils of allergies, religious or ethnic beliefs, or some other item that offends or irritates, then such a gift could be effective.
Another suggestion used by some businesses is to make a donation in a client’s name to a charity and this can be very successful where the choice is either made by the client or is in keeping with the client’s preferences. This might be gleaned through working with your clients and understanding what motivates and interests them.
Underlying any of these approaches is the thoughtfulness an appropriate gift can show a client which, in turn, is a strong indicator of your appreciation of the client and his or her business with you. Since it is your business, one additional benefit of this giving thanks is the ability of your business to take an appropriate tax deduction for the cost of the giving. That is good business, too.