A common theme in the endless flow of material on the internet and in more traditional print format is the importance of showing potential clients or customers why your business is different and they should choose you as a resource. Many different suggestions are made regarding how you might better market yourself or attract certain types of clients. However, given constant exposure to a variety of businesses and their practices, the most obvious way to stand out is to do what you say you are going to do.
How to annoy your customers is equally obvious – don’t do what you say you are going to do. Thus, a business offering a particular sale failing to honor its offer when you accept the offer by purchasing the required items or a business failing to notify a subscriber of a substantial and seemingly baseless price increase or a business changing your personal information incorrectly and again without notification. In each such case, a customer must contact the business and attempt to straighten things out. Every time this happens, it increases customer dissatisfaction and the chance the customer will move on.
It may just be me, but these types of issues seem to be happening with increasing frequency and are often coupled with other signs of a bad business, including failures to communicate, trying to rush the customer, overcharging for services and the like. So from the standpoint of a business – don’t do these things to your customers. They know when you are not paying attention to them and appear disinterested in their needs and the likely reason they have worked with you. In this day and age, your business absolutely will stand out if you are clear about what you are going to do and actually go ahead and do it. Putting the customer first is not that hard if you want to succeed.